New Delhi, March 23 (IANS) India’s interactive media market has expanded rapidly, with microdramas emerging as a $300 million segment within a year, a report said on Monday.The report by Lumikai noted that a year ago microdramas were virtually non-existent as a category, but have since gained traction among mobile-first users seeking interactive and personalised content formats.It is also estimated that India’s interactive media economy is at $13.8 billion, growing at 17 per cent year-on-yea…
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New Delhi, Dec 31 (IANS) The ‘Waves 2025’ event this year witnessed participation from over 90 countries, with more than 10,000 delegates, 1,000 creators, over 300 companies, over 350 startups and an overall footfall of approximately 1 lakh attendees — spanning diverse sectors including broadcasting, infotainment, AVGC-XR, films and digital media, the government said on Wednesday.This year, the Ministry of Information and Broadcasting carried out many important initiatives to support India…