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Social Media Platforms Drive Majority of Retail Purchase Decisions in India

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New Delhi, Feb 25 (IANS) Social media platforms currently influence 77 per cent of retail purchase decisions in India, with Meta platforms driving 96 per cent of social discovery, a report said on Wednesday.The report from Meta and Retailers Association of India (RAI) said short‑form video and creators are accelerating product discovery, with 97 per cent of consumers watching short videos daily and 60 per cent of time on Facebook and Instagram spent on video.The report noted that 72 per cent o…