Prayagraj, Feb 4 (IANS) Handicraft products made by local artisans are emerging as a major attraction for visitors at the Magh Mela in Prayagraj, as the Centre’s ‘Vocal for Local’ initiative gives a strong push to indigenous crafts and traditional livelihoods. Under the initiative, products manufactured by rural artisans and Self-Help Groups are being prominently showcased at the Mela. Devotees and tourists are showing keen interest in a wide range of locally made items, including handicra…
Latest One District-One Product Initiative News & Updates
New Delhi, Jan 23 (IANS) The Centre’s One District- One Product (ODOP) initiative has been expanded, as on December 2025, to over 770 districts, which have now become economic hubs that are enabling local farmers and artisans to produce for global markets, according to an official statement issued on Friday.The initiative identifies one unique product in every district of the state, provides it with branding, market access, institutional support, and visibility, and empowers the community behi…