Singer-composer Amaal Mallik has expressed concerns about a “paid PR” campaign allegedly orchestrated by rival elements in the film industry to influence the reception of his song “Yeh Awarapan.” Mallik emphasized the importance of genuine audience appreciation over external narratives and numbers. He thanked his supporters for their response to the melody, highlighting the need for every song to resonate with listeners emotionally and find a place in their hearts.
In a social media post, Mallik addressed the ongoing campaign, urging people to experience music on an emotional level rather than through comparisons or numerical metrics. He acknowledged the challenges faced by the film and soundtrack due to the alleged interference but remained steadfast in his commitment to the authenticity and emotional connection of his music.
Mallik clarified that the soundtrack of “Awarapan 2” is not an original creation but a collection of reimagined songs, emphasizing that the intention was not to overshadow the legacy of the original “Awarapan” soundtrack. He encouraged listeners to approach music with an open heart, free from preconceptions, and highlighted the importance of appreciating music for its emotional impact rather than passing judgment based on comparisons.
The musician concluded by addressing the impact of paid PR campaigns on artists and the significance of genuine audience connection. He reassured listeners to focus on the emotional resonance of his song “Yeh Awarapan” and encouraged them to prioritize healing their hearts through music.
