Bollywood actress Ruchi Gujjar used the prestigious platform of the 79th Cannes Film Festival to speak out against the age-old Ghunghat Pratha prevalent in rural India. She called on Prime Minister Narendra Modi to take decisive action to end this practice, emphasizing its significance in advancing women’s freedom and equality.
Hailing from Rajasthan, Ruchi transformed her Cannes appearance into a statement on social issues rather than just a fashion showcase. Adorned in a traditional Rajasthani outfit with a striking ghunghat veil, she blended cultural elements with activism, showcasing intricate embroidery and heavy jewelry.
During her red carpet appearance, Ruchi also carried the BJP’s lotus flower symbol, expressing her belief in the necessity of strong leadership and social consciousness to instigate societal change. She expressed confidence in Prime Minister Narendra Modi’s governance, advocating for reforms to empower women and eradicate restrictive traditions like Ghunghat Pratha.
Ruchi’s bold stance at Cannes resonated widely on social media, where users lauded her courage and advocacy. Her appearance was hailed as a powerful message for women’s empowerment, using cinema and fashion as mediums to drive positive societal change. Known for addressing women’s issues tied to rural traditions, Ruchi’s Cannes appearance underscored her commitment to raising awareness and fostering progress.
