Singer Dua Lipa has taken legal action against Samsung, filing a $15 million lawsuit for allegedly using her image without permission. The complaint states that Samsung featured Lipa’s face on TV packaging without her consent, leading to a mass marketing campaign that implied her endorsement. Lipa, known for being selective in product endorsements, claims a violation of copyright, publicity rights, and trademark laws in the lawsuit.
The lawsuit alleges that Samsung profited from the false impression that Lipa endorsed their product, leveraging a photograph owned by the singer without authorization. Lipa, who values her brand image, insists she did not permit the use of her likeness for Samsung’s marketing. The legal action, filed in the Central District of California, cites violations including copyright infringement and misuse of Lipa’s image for commercial gain.
Internet comments quoted in the lawsuit suggest that some customers were influenced to purchase Samsung TVs due to Lipa’s perceived endorsement. The singer’s legal team asserts that the unauthorized use of her image on TV packaging constitutes a breach of her rights and a deceptive marketing practice. Lipa’s lawsuit emphasizes her control over her likeness and the importance of obtaining consent for commercial use of her persona.
