The Agricultural and Processed Food Products Export Development Authority has overseen the initial export shipment of high-quality Areko cherries and Scentrose plums from Jammu & Kashmir’s Shopian and Pulwama to Singapore. This move is anticipated to provide growers with more than 50% increased returns compared to traditional marketing methods. The initiative aims to promote export-oriented production, scientific cultivation, and enhanced post-harvest management in the region.
The export effort is set to decrease post-harvest losses, boost value realization, and create sustainable livelihood opportunities for fruit-growing communities in Jammu & Kashmir. A flag-off ceremony for the shipment was organized by APEDA in partnership with M/s Osum Food Solutions LLP and M/s Fruit Master Agro Fresh Private Limited. Pulwama, known for its favorable agro-climatic conditions, yields top-quality temperate fruits with exceptional taste, texture, and shelf life.
The export consignment was meticulously harvested, graded, packed, and transported using a reliable cold chain system, complying with international food safety and phytosanitary standards to ensure freshness and quality upon reaching Singapore. This milestone comes after the successful export of fresh cherries and plums from the region to Abu Dhabi and Dubai in the UAE. The Ministry of Commerce & Industry stated that this export showcases APEDA’s ongoing efforts to strengthen India’s horticultural exports through market diversification, export facilitation, and improved logistics.
By linking growers with premium international markets, the initiative is poised to boost farmers’ incomes and solidify Jammu & Kashmir’s position as a trustworthy source of high-value fresh temperate fruits in global markets. In a previous instance, APEDA facilitated the first export of Uttarakhand’s premium litchi from Dehradun to Italy in June, marking the product’s entry into the European market and resulting in improved returns for growers.
