The ICC Men’s T20 World Cup 2026 match between India and West Indies set a new record for concurrent streams, surpassing the previous peak during the 2024 final. This edition of the T20 World Cup has been the most digitally engaged and globally accessible, with ICC.tv and the ICC’s social media platforms setting new standards.
ICC.tv has already exceeded the total users and watch time of the entire 2024 event, with a 28% increase in unique users and a 56% growth in total viewing time compared to the previous tournament. On social media, the ICC has garnered over 10 billion video views and is on track to surpass the 16 billion views from 2024.
The data reveals that more fans are watching larger parts of the tournament than ever before. The average watch time per unique user has increased to 58 minutes, up from 47 minutes at the end of the Super 8 stage in 2024.
Multi-language feeds have enhanced the fan experience globally, with almost half of the total playtime represented by these feeds. Non-English streams, including Hindi, Urdu, Nepali, Japanese, and Bahasa Indonesia, have been among the top five streams during the tournament.
This emphasis on language accessibility has been instrumental in connecting with cricket fans across diverse communities worldwide. The event has seen significant growth in non-traditional markets, with Germany, Italy, Japan, and South Korea experiencing substantial increases in both views and unique users.
These trends demonstrate progress towards the ICC’s goal of creating its most global and accessible event to date. The event has witnessed consistent growth in consumption, engagement, and geographic reach, driven by additional language feeds and increased participation from emerging European and Asian markets. With record-breaking concurrent audiences and longer watch times, the ICC Men’s T20 World Cup 2026 has become the most accessible and engaging event in ICC history.
