Indian wrestling champion and undefeated MMA athlete Sangram Singh emphasizes the importance of discipline, consistency, and continuous improvement in every athlete’s journey. These values resonated with him when he joined The Sock Street as its brand ambassador. The Sock Street recently launched its Compression Performance Gear collection, catering to athletes and fitness enthusiasts with products like compression socks, arm sleeves, and calf sleeves.
Udit Mayor, the Co-founder and CEO of The Sock Street, highlighted that the company’s new collection aligns with the changing fitness trends in India. He mentioned that modern consumers expect products that adapt to their diverse lifestyles. Mayor expressed that choosing Sangram Singh as the brand ambassador was a natural decision due to his story of resilience, discipline, and adaptability, which align with the brand’s core values.
The collaboration with Sangram Singh aims to embody resilience, discipline, and adaptability, essential qualities that both the athlete and The Sock Street value. The brand’s vision is to create products and narratives that remain pertinent throughout every phase of an individual’s performance journey.
