India’s packaged food and beverages (F&B) market is expected to grow to over $150 billion by 2030 from its current $100 billion, driven by the rapid expansion of quick commerce, as per a report. The quick commerce segment is projected to increase from $4 billion to over $25 billion in gross merchandise value (GMV) by 2030, driven by the demand for speed, convenience, and high-frequency consumption. Quick commerce, with over 50 million monthly users in more than 250 cities, is set to capture 15–20% of the packaged F&B market by 2030, up from its current 4% share.
Quick commerce is becoming a significant force in the packaged food and beverages market, influencing product innovation, category strategy, and investment decisions, according to Mrigank Gutgutia, Partner at Redseer Strategy Consultants. The report also notes a shift in consumer preferences, with younger consumers focusing more on protein intake and others opting for cleaner and healthier food choices. The ready-to-cook segment is witnessing a surge in demand due to factors like smaller households, time constraints, and the increasing use of kitchen appliances.
Health-focused beverages, functional and protein-based drinks, and packaged coconut water are gaining popularity. Indulgence categories such as chocolates are experiencing growth through quick commerce, with a significant portion of sales driven by impulse purchases during late evening hours. As consumer preferences evolve and quick commerce expands, the packaged F&B market is expected to undergo significant changes in product mix and distribution channels.
