As part of road safety measures to prevent accidents due to sudden cattle movement on National Highways, the NHAI, in partnership with telecom firms, has initiated a pilot project. This project aims to send instant safety alerts to drivers approaching areas prone to stray cattle, especially during foggy and low-visibility conditions. The pilot is currently active on the Jaipur–Agra and Jaipur–Rewari National Highway sections, identified as high-risk zones for cattle movement.
Location-specific alerts will be activated for highway users under this pilot program, giving them advance warnings about risky stretches approximately 10 km ahead. By receiving these alerts, commuters will have time to prepare and take necessary precautions. To effectively communicate with drivers, safety messages will be sent via Flash SMS in Hindi, instructing motorists to reduce speed due to cattle on the road. Voice alerts will also be used to reinforce the safety advisory, ensuring drivers are well-informed.
The initiative utilizes telecom technology to deliver timely alerts, enhancing driver awareness and safety on National Highways. These alerts are generated based on historical accident data mapping cattle-prone areas and field-level inputs. The upgraded telecom infrastructure will facilitate the dissemination of these alerts. NHAI plans to assess the success of the pilot and consider expanding it to other cattle-prone zones nationwide, as part of its continuous efforts to enhance road safety and improve user experience on highways.
