South Korea’s export of K-pop albums hit a record high of $120 million in the first quarter of this year, as per customs data. This surge marked a 159 percent increase from the previous year, surpassing the $100 million mark for the first time in quarterly exports. The Korea Customs Service noted that quarterly exports have been setting consecutive records since the third quarter of 2025.
The growth in exports was attributed to the expanding global fan base of K-pop and a rising demand for physical albums over digital streaming. The United States emerged as the largest market, constituting 28 percent of total exports, overtaking Japan. Following the U.S., the European Union, China, and Taiwan were the next significant markets for K-pop album exports.
Among the 131 countries importing K-pop albums in the first quarter, 94 countries reported their highest-ever quarterly imports. This widespread growth indicates a broadening appeal of K-pop globally, rather than being limited to specific markets. Additionally, First Lady Kim Hea Kyung attended a K-pop contest in India, emphasizing the importance of cultural exchange in enhancing bilateral ties.
Kim participated in the ‘K-Dream Stage: All India K-Pop Grand Championship’ during President Lee Jae Myung’s State Visit to India. She commended the event for showcasing the increasing popularity of Korean culture in India and expressed optimism about the contestants fostering stronger connections between the two nations. The competition featured K-pop dance and singing contests, along with performances by renowned artists like Park Jin-young, the founder of JYP Entertainment.
