Latest Salone Sehgal News & Updates

New Delhi, March 23 (IANS) India’s interactive media market has expanded rapidly, with microdramas emerging as a $300 million segment within a year, a report said on Monday.The report by Lumikai noted that a year ago microdramas were virtually non-existent as a category, but have since gained traction among mobile-first users seeking interactive and personalised content formats.It is also estimated that India’s interactive media economy is at $13.8 billion, growing at 17 per cent year-on-yea…