New Delhi, Jan 10 (IANS) More than half of India’s body lotion sales will happen online by 2030, according to a report on Saturday.The report by Redseer Strategy Consultants showed that masstige brands (priced at Rs 1.5-6/ml) that combine mass reach with premium appeal will gain a larger share of the market and drive more than 30 per cent of the online opportunity.It showed that stronger online play (about 30 per cent penetration) vs the overall BPC market (about 20 per cent penetration) as of…
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