Mumbai’s premier Bollywood newswire Approach Bollywood has joined forces with spiritual wellness organization Go Spiritual to launch an innovative road safety campaign titled “Aaj Mere Paas Gadi Hai” ahead of New Year’s Eve 2025. The digital initiative cleverly reimagines iconic Bollywood dialogues to deliver a powerful anti-drunk driving message.
Campaign Concept and Creative Execution
The campaign transforms beloved cinema moments into meaningful safety messages. Drawing from the legendary Deewaar dialogue where a character boasts “Aaj mere paas gaadi hai, bangla hai, bank balance hai,” the campaign adds a responsible twist: “Even then, I don’t drink and drive.”
The initiative also incorporates the stern warning from Kanoon — “Kanoon ke haath bahut lambe hote hain” — emphasizing that law enforcement will catch drunk drivers. Additionally, it playfully adapts the famous Sholay scene with a modern message: “Don’t drink, drive, or create a scene.”
Campaign Timeline and Reach
Running across social media platforms through January 1, 2026, the campaign targets one of the year’s most dangerous nights for road accidents, leveraging Bollywood’s cultural influence to promote responsible celebration.
Leadership Behind the Initiative
Sonu Tyagi, Founder and Director of Approach Entertainment Group, conceived this creative campaign. An award-winning writer, director, and producer with qualifications in psychology, advertising management, journalism, and filmmaking, Tyagi brings extensive experience from leading advertising agencies and media houses. He has co-produced the spiritual web series Two Great Masters and is currently working on the international feature film Liberation and satirical Hindi comedy Camp Decent.
About the Partners
Approach Bollywood serves as India’s leading platform for real-time Bollywood and entertainment news, offering exclusive celebrity content, film updates, and industry insights through its innovative mobile app.
Go Spiritual focuses on promoting spirituality, mental health, holistic wellness, and social responsibility through meaningful initiatives that inspire mindful living and compassionate values.
The Approach Entertainment Group operates as a full-service entertainment powerhouse across Mumbai, New Delhi, Gurugram, Goa, Dehradun, Chandigarh, Kolkata, Hyderabad, and Jalandhar, with services spanning celebrity management, film production, marketing, and events.
Message from the Founder
Sonu Tyagi emphasized the campaign’s purpose: “New Year’s Eve should be a night of happiness, hope, and new beginnings — never tragedy. By weaving Bollywood’s magic into this vital social message, we hope to make responsibility feel natural, joyful, and cool.”
As 2026 approaches, both organizations encourage celebrations with designated drivers, ride-sharing services, or alcohol-free driving to ensure a safe start to the new year.
