The Bombay High Court has issued an order to safeguard the personality rights of Bollywood actress Shilpa Shetty. The court has prohibited the defendants from using or distorting her name, image, voice, likeness, or persona in any way. Additionally, the High Court has mandated the immediate removal of defamatory and infringing content from various platforms, emphasizing that a public figure’s identity and reputation cannot be exploited or misused digitally without consent.
Reacting to this development, Supreme Court lawyer Sana Raees Khan, representing Shilpa, praised the court’s decision against deepfakes. She emphasized that the internet should not be a space for deepfakes and digital impersonation, highlighting the importance of protecting Shilpa Shetty’s personality rights. The court’s order underscores the responsibility of digital platforms and intermediaries to promptly eliminate unlawful content and prevent the misuse of technology that undermines dignity and reputation.
Shilpa Shetty had initially approached the Bombay High Court in November 2025 seeking protection for her personality rights. Recently, the High Court raised concerns about the legal validity of various artificial intelligence tools used to create simulated versions of celebrity personalities without consent. Notably, Shilpa is not the first celebrity to receive legal protection against the misuse of their persona online. Other Bollywood celebrities such as Kajol, Aishwarya Rai Bachchan, Shatrughan Sinha, Abhishek Bachchan, and Salman Khan have also had their personality rights safeguarded.
