As Holi nears, the markets in Burhanpur are lively with festive spirit as people flock to purchase colors, gulals, water guns, and decorative items. Among the diverse range of products available, the custom-made water guns and masks resembling Prime Minister Narendra Modi have captured significant attention. Referred to as ‘Modi water guns,’ these items are currently best-sellers in the city’s markets, experiencing a surge in demand.
Shopkeepers have noted a substantial rise in the popularity of ‘Modi-themed’ merchandise, leading to challenges in meeting the soaring requests. Particularly, children and young individuals are keen on acquiring these products, displaying a notable preference for ‘Modi guns’ and ‘Modi masks.’ The market trend also includes toys and items inspired by “Operation Sindoor,” which are witnessing remarkable sales figures.
Deepak Ramchandani, a local shopkeeper, highlighted the immense craze for PM Modi’s themed products, emphasizing that their stocks quickly deplete upon replenishment. The water gun featuring the Operation Sindoor theme has already sold out, with only a few ‘Modi Pichkaris’ and masks remaining available. Customers like Pramod Uike have shown enthusiasm for the ‘Operation Sindoor’ themed water gun, citing their enjoyment of the previous campaign and their plans to celebrate Holi with the purchased item.
