The Delhi High Court postponed the hearing on Gautam Gambhir’s plea seeking protection of his personality and publicity rights. Justice Jyoti Singh deferred the matter to March 23 due to discrepancies in the pleadings. The lawsuit targets 16 defendants, including social media accounts and e-commerce platforms like Amazon and Flipkart.
Gambhir alleges a coordinated digital impersonation campaign using AI tools to create fake content of him. The suit highlights a rise in such content on platforms like Instagram, YouTube, and Facebook. Viral deepfake videos, including a fake resignation announcement, have caused reputational harm.
Concerns also extend to unauthorized commercial exploitation, with e-commerce platforms selling Gambhir’s merchandise without consent. The lawsuit invokes the Copyright Act, Trade Marks Act, and seeks a permanent injunction against using his identity without consent. It also demands damages of Rs 2.5 crore and removal of infringing content.
The case joins other personalities like Sunil Gavaskar and Aishwarya Rai Bachchan protecting their rights in court. The matter will be heard further on March 23.
