Filmmaker Anuraj Manohar has spoken out in support of his film Narivetta, stating that despite industry difficulties, the movie has proven to be a profitable venture. Released in May, Narivetta faced rejection from multiple major producers before being backed by the Indian Cinema Company, their first production endeavor. The Kerala Film Chamber of Commerce reported that out of 184 films released this year, less than 10% achieved financial success, underscoring the industry’s fragile state.
Manohar’s response follows a year-end assessment by the Producers’ Association, which identified only fifteen films as financially viable. He emphasized the importance of a director finding supportive producers, attributing Narivetta’s success to the filmmaker’s vision and the production company’s trust. Manohar cautioned against sweeping judgments on success or failure, warning that such evaluations could deter new producers and consolidate power among established entities.
The director affirmed the financial prosperity of Narivetta and offered to disclose financial details to substantiate the claim. He praised the team’s dedication and hard work, citing long hours, worn-out shoes, and sweat-soaked attire as evidence of their commitment. Manohar noted that discussions for his next project were ongoing, highlighting the unique nature of each film and the significance of recognizing individual efforts.
