Global smartwatch shipments increased by 4% in 2025, rebounding from a decline in 2024, as per a recent report. Apple recorded its first yearly growth since 2022, attributed to a comprehensive refresh of its smartwatch range. The market’s recovery was influenced by upgrades in hardware and software from major players, consumer preference for advanced smartwatches, and a focus on health features industry-wide.
China played a significant role in the global rebound, with strong demand for local leading brands. Apple’s growth was fueled by the launch of Series 11, Ultra 3, and SE 3, appealing to a broad consumer base. The smartwatch market in 2025 saw a 5% year-on-year increase in average selling price, reflecting a trend towards more feature-rich and accurate devices due to rising health and fitness awareness.
The rise in shipments of smartwatches with cellular connectivity by 6% year-on-year was supported by enhanced health monitoring and emergency SOS features. Apple and Xiaomi bolstered their cellular offerings, with Apple’s 5G support in Watch Series 11 expected to drive industry-wide adoption of 5G connectivity. The focus in 2025 is on developing standalone smartwatches, with the introduction of satellite connectivity by Google, Garmin, and Apple.
