Hyundai Motor Group has initiated the mass production of an on-device artificial intelligence (AI) chip that allows robots to function independently without external network connections. The chip, named Edge Brain, was unveiled at CES 2026 in Las Vegas, marking the outcome of a three-year collaboration between Hyundai’s Robotics Lab and DeepX, a South Korea-based AI chip company.
This ultra low-power chip, consuming less than 5 watts, empowers robots to engage in real-time perception and autonomous decision-making directly, eliminating the need for cloud or network dependencies. Hyundai Motor has already integrated this technology into various Robotics Lab initiatives, such as the development of Facey, a facial recognition system, and a delivery robot currently in the demo phase.
The Edge Brain chip will be progressively integrated into other Hyundai projects, including AI security solutions and next-generation mobile robots. The company also plans to broaden its real-world applications through pilot programs at locations like airports and hospitals.
During CES 2026, the head of Hyundai Motor Group from South Korea met with the CEO of Nvidia, hinting at potential collaborations in autonomous driving technologies. Euisun Chung, Hyundai’s executive chair, held discussions with Nvidia CEO Jensen Huang at the Fontainebleau Las Vegas hotel. This meeting follows a previous encounter in Seoul, which included a gathering with Samsung Electronics Co. Chairman Lee Jae-yong, during Huang’s visit to South Korea for the Asia-Pacific Economic Cooperation (APEC) CEO Summit.
