The head of Hyundai Motor Group, Euisun Chung, recently visited China, the United States, and India to explore business opportunities and seek partnerships with global companies. In India, Chung inspected Hyundai Motor’s Chennai and Pune plants along with Kia’s Anantapur plant to assess production operations and sales strategies. With a 20 percent market share, Hyundai Motor Group ranks second in the Indian automotive market, with the three plants having a combined annual output capacity of 1.5 million vehicles.
Chung’s goal is to establish India as a “strategic export hub” after Hyundai Motor India’s listing on the Indian stock market in 2024, marking the country’s largest IPO. Expressing gratitude for the support from Indian people over the past three decades, Chung emphasized the importance of a home-brand strategy to make Hyundai a truly national company in India. During his 10-day trip, Chung participated in various events, including the Korea-China Business Forum in Beijing and CES 2026 in Las Vegas, where Hyundai Motor Group showcased its AI and robotics strategy.
In China, Chung discussed potential collaborations in the electric vehicle (EV) battery sector with Contemporary Amperex Technology Co. (CATL) and explored hydrogen-related businesses with China Petroleum & Chemical Corp. (Sinopec). Hyundai Motor Co. introduced its first China-dedicated EV model, the Elexio, to enhance sales in the Chinese market. Meanwhile, Kia Corp. plans to expand its Chinese EV lineup by introducing new models annually through 2027. At CES 2026, Chung engaged with executives from global tech companies like Nvidia Corp. and Qualcomm Inc., unveiling the group’s AI and robotics initiatives, including the humanoid robot Atlas developed by its U.S. subsidiary Boston Dynamics.
