India’s smart TV shipments in 2025 remained steady compared to the previous year, with a 10% year-on-year growth in Q4, driven by festive demand post-GST. The segment of televisions priced between Rs 40,000 to Rs 50,000 performed well, reflecting consumer preference for better-equipped TVs.
The trend towards larger screen sizes continued, with 43-inch models leading in shipments and sizes of 55-inch and above contributing significantly to the growth. Quantum Dot LED (QLED) shipments nearly doubled in 2025, while MiniLED showed substantial growth from a small base, according to Counterpoint Research.
QLED TVs saw increased adoption across different price segments, especially in sizes like 43” and 55”, while MiniLED’s growth was attributed to brand efforts to expand offerings and position it as a more affordable alternative to OLED. The first half of the year witnessed a sluggish market due to weakened consumer sentiment and delayed upgrades, but the second half saw improvement driven by festive promotions and better financing options.
Counterpoint Research anticipates a gradual growth in India’s smart TV market in 2026 as consumers replace pandemic-era purchases and affordability for larger screens improves. However, potential increases in DRAM and NAND prices may elevate costs for feature-rich TVs, impacting margins and pricing strategies in the short term.
