Apple’s iPhone 17 topped global smartphone sales in the first quarter of 2026, accounting for 6% of total sales worldwide. The iPhone 17 series secured the top three positions, while Samsung’s Galaxy A series had five models in the top 10 list. This quarter saw the highest-ever concentration of the top 10 smartphones, driven by strong demand for Apple’s latest lineup and challenges faced by Android manufacturers in the mass-market segment due to rising component costs.
The success of the iPhone 17 can be attributed to key upgrades such as increased base storage, improved camera resolution, and enhanced display refresh rate, making it a popular choice. Harshit Rastogi, Senior Analyst at Counterpoint Research, highlighted the device’s double-digit growth in key markets like China and the US, with significant growth in South Korea as well. The iPhone 17 Pro Max and iPhone 17 Pro closely followed, offering advanced features in camera, battery, and design aspects.
On the Android front, Samsung’s Galaxy A07 4G emerged as the best-selling smartphone, driven by strong demand in emerging markets like the Middle East, Africa, and Latin America. The model’s extended software and security support further enhanced its appeal to value-focused buyers. Despite narrowly missing the top 10 list, Samsung’s flagship Galaxy S26 Ultra saw strong initial sales, supported by new features like a privacy display and AI upgrades.
Looking ahead, the report forecasts an increase in the share of top-selling smartphone models in 2026, with premium devices gaining momentum despite overall market challenges. Karn Chauhan, Senior Analyst at Counterpoint Research, noted that OEMs are shifting focus towards premium portfolios, emphasizing value over volume in response to changing market dynamics.
