The traditional Manjusha art of Bihar’s Bhagalpur, granted the Geographical Indication (GI) tag five years ago, has become a significant source of income for women, gaining national and international recognition. The Art and Culture Department of Bihar is currently hosting a three-day Manjusha Mahotsav in Bhagalpur to promote this heritage craft, known for its vibrant colors and religious themes.
Manjusha art, rooted in devotion and Sanatan traditions, has not only empowered women but also increased employment opportunities and income for local artisans. The demand for Manjusha-based products has surged, not only in India but also in Nepal, leading to higher production levels.
Bhagalpur’s Art and Culture Officer, Ankit Ranjan Pathak, emphasized the cultural importance of traditional art forms in shaping a region’s identity. He highlighted the emergence of new job opportunities through the promotion of Manjusha art, especially for women working from home, following the grant of the GI tag.
Manjusha artist Pawan Kumar Sagar expressed gratitude to the Prime Minister for elevating the global recognition of this art form. He credited the Prime Minister’s support for boosting the tradition and bringing more attention to the artists, creating employment for numerous women in the region. Another artist, Anjana Kumari, noted the manifold benefits artisans have reaped since the GI tag was bestowed upon Manjusha art, enabling them to showcase their work in various parts of the country through government-organized events and exhibitions.
