Union Minister for Development of North Eastern Region, Jyotiraditya Scindia, introduced the Cluster-based Coffee Value Chain Development Mission for Nagaland. This initiative aims to create a comprehensive approach involving various stakeholders like governments, ministries, farmers, entrepreneurs, processors, branding experts, exporters, and market leaders. The mission, known as “Coffees of Nagaland,” has a budget of Rs 175 crore and seeks to elevate Nagaland into a premium, traceable single-origin coffee hub with a strong presence in both domestic and global markets.
Under the vision of Prime Minister Narendra Modi, the mission focuses on empowering farmers to actively participate in the entire agricultural value chain rather than just focusing on raw production. It follows a cluster-based model, with initial clusters identified in Tuophema village for Arabica coffee cultivation and Ghotovi village for Robusta coffee in Nagaland. The mission’s goal is to bridge gaps across the coffee value chain by integrating plantation development, post-harvest processing, branding, marketing, export promotion, tourism, traceability, and capacity building.
The government aims to establish a robust “Brand North East” through the “Coffees of Nagaland” project, utilizing media campaigns, trade fair participation, and coffee tourism initiatives. Additionally, the initiative plans to promote coffee farm-stays and farm-to-cup tourism experiences in the pilot clusters to position Nagaland as a unique destination for specialty coffee tourism. The success of the mission will be measured by the ability of Coffees of Nagaland to secure premium shelf space in both domestic and international markets while ensuring increased and sustainable incomes for coffee-growing communities.
Minister of State, Sukanta Majumdar, highlighted the program’s emphasis on organic certification, GI tagging, and digital traceability to enhance farmer incomes and facilitate access to high-end international markets.
