In Kerala, Vishu has evolved beyond a religious event to become a cultural celebration embraced by people of all backgrounds. Vishu marks the start of the Malayalam New Year, falling on April 14 or 15 this year. The festival features Vishukkani, a symbolic arrangement believed to bring prosperity, and the tradition of elders gifting money to younger family members.
The festival reflects a mix of tradition and change, with modern adaptations like ready-made Vishukkani kits available in supermarkets. While the essence of Vishu remains, societal shifts have led to fewer large family gatherings on this day. However, the visual traditions of Vishu, such as traditional attire and elaborate meals, continue to hold significance.
Food plays a central role in Vishu celebrations, with the Vishu sadya feast showcasing regional culinary variations. Businesses capitalize on Vishu, with sectors like jewellery, textiles, and restaurants seeing increased activity during this time. Vishu today represents a blend of identity, tradition, and commercial opportunities, reflecting the evolving cultural landscape of Kerala.
