New Delhi, March 24 (IANS) Former Indian Premier League (IPL) chief Lalit Modi has laid out a bold roadmap for the league’s next media rights cycle, urging decision-makers to move away from bulk deals and instead “package their rights individually, that is, by different media types.” With the current rights cycle ending in 2027, Modi expects the IPL to “go to market” as early as the first quarter of 2027. He argues that the IPL should mirror the strategy used by the English Premier League (EPL…
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