New Delhi, March 23 (IANS) India’s interactive media market has expanded rapidly, with microdramas emerging as a $300 million segment within a year, a report said on Monday.The report by Lumikai noted that a year ago microdramas were virtually non-existent as a category, but have since gained traction among mobile-first users seeking interactive and personalised content formats.It is also estimated that India’s interactive media economy is at $13.8 billion, growing at 17 per cent year-on-yea…
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Chennai, Dec 30 (IANS) Actor Ajith Kumar’s efforts on the racing track are now being made into a docu-film, which sources say will be released in theatres on May 1 next year on the occasion of his birthday. Sources close to the actor confirmed to IANS that ace Tamil film director A L Vijay will be directing this docu-film, which will be around 90 minutes long and will seek to inspire scores of youngsters to pursue their dreams. “Scores of youngsters have dreams that remain unfulfilled. Life make…
Mumbai, Dec 29 (IANS) Actor Mona Singh, whose career has seamlessly bridged television, cinema and digital platforms, says the first 25 years of the 21st century have been as much a period of personal growth for her as they have been a time of transformation for the entertainment industry. Talking about her journey, Mona described to IANS it as one defined by learning and gratitude.“Personally, it’s been a journey of constant learning and gratitude. I’ve grown with the industry, as an acto…
Mumbai, Dec 28 (IANS) Actress Shweta Tripathi has shared what makes her proud about Indian stories on a global scale. The actress also said that she likes how conversations around equality and mental health have found a space in the mainstream. The actress spoke with IANS as the year draws to a close. She said, “First, I think one thing that I’m very happy about is seeing global conversations around equality, mental health and inclusivity finally move into the mainstream. This has become a par…
Mumbai, Dec 28 (IANS) Bollywood actress Madhuri Dixit recently shared her thoughts on the changing dynamics of moviegoing, highlighting how rising cinema ticket prices are impacting theatre footfalls. Speaking exclusively to IANS, the ‘Dil To Pagal Hai’ actress emphasized that while quality films continue to draw audiences, the increasing cost of tickets is making families more selective about which films to watch in theatres, especially with the convenience of OTT platforms at home. Madhuri…
Mumbai, Dec 24 (IANS) As the first quarter of the 21st century draws to a close, Bollywood diva Malaika Arora is reflecting on a phase marked by change, growth and constant reinvention. She went on to add that Bollywood has undergone a meaningful and exciting transformation, which reshaped storytelling, technology and the way audiences engage with cinema. Reflecting on the first 25 years of the 21st century, how she thinks Bollywood has evolved in terms of storytelling, technology, and audience …
Mumbai, Dec 22 (IANS) Filmmaker Prakash Jha, who is set to attend the London Film Festival, has shared how the situation for independent cinema can be improved in India. The filmmaker spoke with IANS during the promotions of the London Film Festival, and said, “Eventually you look at it both ways. In terms of exhibition avenues, the multiplex gives you the bandwidth. What has gone wrong is the process of releasing films in multiplexes because whether your film is a INR 500 crore rupees film or…
Mumbai, Dec 22 (IANS) Actor Milind Soman has highlighted how the entertainment industry has transformed with the rise of OTT and digital platforms. Speaking exclusively to IANS during an event organized by Zydus Pinkathon, Milind Soman spoke about opportunities for veteran actors. He explained that with more content being created for films and streaming platforms, experienced actors from the 90s are now getting a chance to showcase their talent and make a strong mark in the industry. When asked …