Authors and book enthusiasts share common traits such as a keen interest in the book creation process and a desire to engage others in reading. Amrita Tripathi, a journalist turned author and podcaster, has launched a new publishing imprint, Say Again Press, in partnership with Bloomsbury India. The imprint’s initial releases, “Lead Yourself” and “Be Heard!”, aim to provide concise and engaging content focusing on communication, leadership, and personal development.
Tripathi, who has been an author for 16 years, emphasized that while she remains an author, she has expanded her role to include publishing. She expressed her interest in curating stories to reach diverse audiences, particularly those with limited attention spans. Tripathi aims to combine her passion for content creation with a strategic business approach to enhance the publishing experience.
Transitioning to the role of a publisher, Tripathi described the experience as dynamic and highlighted the importance of collaborating with talented individuals. She acknowledged the learning curve involved in navigating the publishing industry, emphasizing the need for transparency and addressing challenges faced by startups.
Say Again Press’s debut titles under the “Say Again Essentials” leadership series are designed to offer concise and compelling content for professional development. The upcoming series, “Say Again Crux,” will explore various non-fiction topics tailored for contemporary readers with shorter attention spans. Tripathi mentioned that the imprint’s focus includes self-improvement, family, health, business, sports, politics, and mythology genres.
Addressing the issue of declining reading habits due to digital distractions, Tripathi noted the importance of providing quality content that inspires critical thinking and offers a break from digital fatigue. She believes that there is still a demand for engaging content and meaningful conversations, which Say Again Press aims to deliver through its publications.
Tripathi shared her diverse reading interests, ranging from literary works to spy thrillers and leadership books. She recommended Say Again Press’s debut titles, “Lead Yourself” and “Be Heard!,” as pocket-friendly options tailored for modern readers with limited attention spans.
