Hyundai Motor and Kia reached a new high in the U.S. market share for 2025, driven by increased local production and strong hybrid vehicle sales. The two South Korean automakers collectively sold 1.84 million vehicles in the U.S. last year, securing an 11.3% market share, as reported by Wards Intelligence and industry sources. Hyundai held 6.1% of the market with 984,017 units sold, while Kia captured a 5.2% share with 852,155 vehicles.
In 2025, the Hyundai-Kia group ranked fourth in the U.S. market, following General Motors, Toyota Motor Corp., and Ford Motor Co. The growth in market share was attributed to significant sales expansion, with total U.S. auto sales increasing by 2.4% to 16.23 million vehicles, while Hyundai and Kia sales surged by 7.5%.
The success was also credited to the group’s adaptable production strategy and the decision to absorb tariff-related expenses instead of passing them on to consumers. Hyundai’s establishment of a new plant in Georgia further enhanced its ability to meet local demand and counter tariff challenges, leading to a 4.2% decline in vehicle shipments from South Korea to the U.S. in 2025.
The popularity of hybrid vehicles significantly contributed to the market share growth, with U.S. hybrid sales from the automakers soaring by 48.8% to 331,023 units last year. Plans are underway to expand U.S. production capacity to over 1.2 million vehicles, a notable increase from the approximately 700,000 vehicles produced in 2024.
