Samsung Display has collaborated with US-based Intel to create a new technology that significantly reduces power consumption in OLED displays, leading to longer battery life for laptops. This innovation, known as SmartPower HDR technology, enables laptop users to activate high dynamic range (HDR) mode, resulting in a 22 percent decrease in power usage compared to previous OLED displays. The HDR technology enhances image quality by optimizing brightness for vivid visuals, as per reports from Yonhap news agency.
The SmartPower HDR technology differs from traditional HDR modes by dynamically adjusting voltage based on the content being displayed, thereby preventing unnecessary power loss. Users can save up to 22 percent of power during general tasks like web browsing and up to 17 percent when engaging in activities such as watching high-resolution videos or playing games. Samsung Display stated that this advancement is particularly beneficial as AI-powered PCs become more prevalent, as it will significantly enhance battery efficiency and improve the HDR viewing experience.
In a separate development, the head of Hyundai Motor Group from South Korea met with the CEO of Nvidia during CES 2026, hinting at a potential collaboration in autonomous driving technologies between the two companies. Euisun Chung, the executive chair of Hyundai, reportedly had a private meeting with Nvidia’s CEO Jensen Huang at the Fontainebleau Las Vegas hotel. This meeting follows a previous encounter in Seoul, where they were joined by Samsung Electronics Co. Chairman Lee Jae-yong for a gathering that garnered widespread attention, during Huang’s visit to South Korea for the Asia-Pacific Economic Cooperation (APEC) CEO Summit.
