Washington, June 12 (IANS) The South Lawn of the White House has hosted Presidents, foreign leaders, Easter egg rolls and state ceremonies. This weekend, it will host cage fighting as an octagon now stands on the grounds of the White House as the Ultimate Fighting Championship (UFC) prepares for an event unlike any in its history.Thousands of spectators are expected to attend, while millions more are likely to watch worldwide as the sport stages fights at one of the most recognisable addresses i…
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Washington, June 12 (IANS) The United States signed an agreement with the Ultimate Fighting Championship (UFC), bringing the world’s largest mixed martial arts organisation into Washington’s expanding sports diplomacy efforts as the Trump administration seeks to strengthen America’s global outreach through popular culture.Secretary of State Marco Rubio signed the memorandum of understanding with UFC executives at the State Department, describing the organisation as an example of American entrepr…
Washington, June 9 (IANS) As the Ultimate Fighting Championship prepares to stage the first-ever UFC event on the South Lawn of the White House, the State Department’s decision to launch a sports diplomacy partnership with the mixed martial arts giant underscores how the organisation has evolved into a powerful force in sport, culture and politics.Secretary of State Marco Rubio is scheduled to sign a memorandum of understanding with UFC President and CEO Dana White on June 11, just days before U…
Washington, June 9 (IANS) US Secretary of State Marco Rubio will join Ultimate Fighting Championship (UFC) President and CEO Dana White this week to sign a memorandum of understanding aimed at expanding sports diplomacy and supporting the global growth of mixed martial arts, the State Department announced.The signing ceremony is scheduled for June 11 at the US Department of State and will mark what officials described as a new public-private partnership between the US government and the world’s …