The traditional ‘Katarni chura’ of Bhagalpur, Bihar, has experienced a resurgence after being granted the Geographical Indication (GI) tag by the Government of India. This recognition has not only boosted its market demand but also led to increased cultivation and higher incomes for farmers.
During the Makar Sankranti festival in Bihar, dahi-chura feasts are popular, with a spotlight on the GI-tagged Katarni chura from Bhagalpur known for its unique aroma, taste, and cultural significance. District Agriculture Officer Prem Shankar Prasad highlighted the distinct fragrance and flavor of Katarni chura, emphasizing the surge in demand nationally and internationally post the GI tag.
The GI recognition has revitalized Katarni paddy cultivation, previously declining, with government support providing a Rs 6,000 per acre incentive to farmers in Bihar. Cultivation has expanded from 1,200 to over 5,000 acres, directly impacting higher farm incomes. The GI tag has also led to increased price realization, with Katarni rice and chura now selling at Rs 180-200 per kilogram, attracting consumers for its quality and cultural value.
Wholesale trader Bajrang Khemka noted a surge in demand for Katarni chura and rice, especially during festive seasons, with customers seeking the authentic product post the GI tag. Farmers like Chandan Kumar have found Katarni cultivation profitable again due to improved prices and government incentives, reversing the trend of farmers moving away from Katarni.
Local consumers, including K.K. Dubey, appreciate the unique taste and aroma of Katarni chura, making it a preferred choice for festivals like Makar Sankranti.
