Maruti Suzuki India Limited has unveiled a price protection scheme for its entry-level car lineup to shield customers from an upcoming price increase. The scheme aims to assist first-time car buyers amidst escalating vehicle costs. Models like Maruti Suzuki Alto K10, S-Presso, Celerio, and WagonR will maintain current prices for customers booking before June 14, 2026.
This move follows Maruti Suzuki’s recent announcement of raising prices by up to Rs 30,000 starting June 2026 due to inflationary pressures and cost challenges. Partho Banerjee, Maruti Suzuki’s Senior Executive Officer for Marketing and Sales, mentioned that the initiative stemmed from feedback expressing concerns of entry-level customers. The company seeks to alleviate the impact of higher prices on potential first-time buyers who have already made purchase decisions.
Maruti Suzuki emphasized that the price protection initiative is designed to sustain affordability in the small-car segment amidst mounting input costs driving up vehicle prices. This effort aligns with the company’s broader strategy to promote motorization and support new car buyers nationwide. Additionally, Maruti Suzuki launched a novel recurring deposit-based auto loan program named “Suhana Safar” to aid customers facing challenges in arranging down payments or managing monthly loan installments.
Under this program, customers can deposit a monthly sum equivalent to an expected EMI into a recurring deposit account, which accrues interest. After maturing over three to six months, these deposits can be utilized as down payments for vehicle loans from the same bank.
