Nizamabad in Azamgarh district is making a mark with its black pottery under the One District One Product (ODOP) scheme, supported by the Central and State governments. The traditional craft, once endangered, has experienced a revival since receiving the Geographical Indication (GI) tag in 2015. This recognition has been pivotal in preserving its cultural significance.
Sanjay Prajapati, Director of Black Pottery Nizamabad, highlighted the crucial role of government support in revitalizing this ancient craft. Through ODOP, artisans have gained easier access to bank loans, leading to increased visibility and demand for black pottery both nationally and internationally. Prajapati credited the Hon’ble Chief Minister for this progress.
Local entrepreneur Sohit Kumar Prajapati emphasized the positive impact of ODOP on artisans, enabling them to secure loans at reduced interest rates with subsidies. The provision of training and toolkits has enhanced production capabilities and product quality, attracting more youth to the trade and boosting exports. Prajapati expressed appreciation for the Prime Minister’s efforts in promoting local products globally.
The initiative has not only elevated black pottery to global recognition but also empowered small traditional industries to expand their reach. Artisans view this transformation as emblematic of a “New India and New Uttar Pradesh,” attributing their success to government backing that has propelled black pottery from local markets to the international arena.
