Entertainment and entrepreneurship often find their way into unexpected corners of our lives. For Harshad Parashare, the creative genius behind Parashare Entertainments, the journey has been nothing short of remarkable. From a background in IT and design to leading a global entertainment brand, his story is one of passion, innovation, and resilience.
In This Episode
The Birth of Parashare Entertainments
Harshad’s entrepreneurial journey began with a unique name that carried deep personal meaning. Initially, when he registered his company as an LLC, entertainment was not even a consideration. However, the name ‘Parashare’ was crafted by splitting his last name into two parts, symbolizing his involvement in every project he took on. What started as a simple business registration soon evolved into a full-fledged entertainment company, redefining the cultural event landscape in the United States.
Making a Mark in the Entertainment Industry
Parashare Entertainments has touched the lives of over 220,000 people, conducting more than 200 shows across different continents. One of its most iconic events was the Piyush Mishra Show, which took the U.S. by storm. The challenge was enormous—bringing an unconventional, content-driven event to a market accustomed to Bollywood extravaganzas. However, through strategic media engagement, including native and purchased media like radio and press wire, the show turned into a massive success. The event’s social media presence was overwhelming, with audiences sharing their experiences, creating a ripple effect that further boosted its reach.
A Personal Touch: A Small World Moment
Harshad’s impact goes beyond just event management; it is deeply personal. During one of his events, a childhood friend, now residing in Sandy Springs, attended for the first time. He was moved to see the ‘Parashare’ logo projected at the venue, a testament to Harshad’s achievements. This emotional moment reinforced the powerful connection between passion, perseverance, and success.
From IT and Design to the World of Performing Arts
Harshad’s path to entertainment was unconventional. Originally an electrical engineering graduate, he stumbled upon theater by accident. Although he started as an actor, his mentors quickly recognized his aptitude for technical production. This pivot led him to explore set design, where he specialized in modular systems. His journey took him to design school in England, where he studied design management, eventually leading to a career in digital product design.
His expertise in customer experience and product strategy landed him a role at Cognizant, where he worked with top clients in the UK, Canada, and the U.S. But despite a successful corporate career, his true calling remained in entertainment.
The Turning Point: A Leap of Faith
In 2015, a conversation with an investment advisor led Harshad to establish an LLC. Though it was initially just a financial move, it set the foundation for something bigger. By 2017, he hosted his first regional movie screening in Atlanta. Leveraging his digital expertise and social media marketing, he successfully promoted the event, setting the stage for what would become Parashare Entertainments.
Breaking Barriers and Building a Legacy
Parashare Entertainments is now synonymous with high-quality, content-rich shows. The company’s success stems from Harshad’s ability to blend design, technology, and entertainment seamlessly. Whether organizing large-scale events or intimate theatrical performances, he ensures that every production is memorable and meaningful.
Inspiration for Aspiring Entrepreneurs
Harshad’s journey is a testament to the hidden entrepreneur within all of us. His story is not just about success in entertainment but about the courage to pivot, adapt, and follow one’s passion. From IT to event production, his transition highlights the power of resilience, strategic thinking, and staying true to one’s creative instincts.
His success is a reminder that opportunities are often hidden in unexpected places. For anyone with a dream, the key is to take that first step—just as Harshad did when he unknowingly laid the foundation for a thriving entertainment empire.
